This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Friday, March 06, 2009
Taking Criticism Seriously - Or Not, Considering the (Crowd)Source -- A San Francisco pizzeria has taken quotes from less than laudatory reviews found on the "social" review site Yelp, and turned them into T-shirts for their employees...Pizzeria Delfina's Genius Anti-Yelp T-Shirts | Slice Pizza Blog:
"With messages such as 'The pizza was soooo greasy. I am assuming this was in part due to the pig fat' (natalie t.) and 'This place sucks' (Hoan T.), Pizzeria Delfina aims to turn the idea of Yelp as a source for intelligent food criticism on its head."
Not knowing the place personally, I just gotta wonder if it's a great application of irony, or just an embrace of "truth in advertising."
On a personal note, social review sites may not always be all they're cracked up to be. I've recently been disappointed twice by restaurants about which others on Chowhound were enthusiastic. I think maybe the appropriate approach to social review sites might be "De gustibus non est disputandum" and "caveat emptor".
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