This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
"This group represents 1 in 5 of heavy users of mobile internet -- the people who text on phones most often -- and they aren't happy. Pew reports this group feels overwhelmed with the need to stay connected, out of fear they may miss something, and are growing frustrated with the constant variations of social media options to communicate."
I suspect the "ambivalence" this group feels is probably related to marginal value received from what they feel is "forced participation" in a range of channels. As Ben implies at the end of his post, those of us who live in the world of mobile and interactive have one perception of the experience, getting value from these activities in the form of exploration, entertainment, and excitement about possibilities; "We're still adding icons to our iPhone."
It's important for us to remember that there are others out there who are into the technology not for its own sake but to solve specific problems, and who may not be excited about the possibilities but rather confused or overwhelmed by them.
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