This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
[On mobile platforms,] "There’s been no expectation that anything would be free," said David Chamberlain, an analyst with In-Stat, a market research firm. "The telcos have been very careful not to give stuff away."
It may have to do with each industry’s origins. "Information wants to be free" has long been the rallying cry for many Internet pioneers. As the mythology goes, the designers of the Internet envisioned it as utopian and open — two words rarely used to describe the phone experience.
One example of the stark difference between the phone and the computer is the concept of micropayments. Newspapers and other content producers have examined the method — getting people to pay for content with a nickel here and a dime there — as a possible answer to their revenue problems on the Web.
But the phone industry has had a micropayment system for decades. Ever since the local telephone company charged a customer an extra 35 cents to hear a recorded weather forecast, the phone industry has been charging for content.
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