This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
"In launching txt2go, CBS Outdoor becomes the nation’s very first out-of-home media company to provide a complete text messaging solution for its clients. The add-on feature creates an affordable new avenue for advertisers looking to package into their media features like digital couponing, sweepstakes, direct response and point of purchase. The technology will allow advertisers to track responses to their marketing in real time, and do so on a scale they’ve likely never been able to before."
This combination of the oldest of old school out-of-home, on-the-road advertising and the newest ubiquitous channel should help solidify in the minds of marketers the need to include the unique communication benefits of mobile as part of a complete program of outreach to their target audiences.
You've laughed
At our signs
For many a mile
Be a sport
Give us a trial
Text Burma to Shave
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