This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Original material. This is you talking to everyone.
Retweets, quotes, and links. This is you forwarding a thing that you find interesting to everyone. For simplicity’s sake, let’s just call these retweets.
There’s another type of tweet that I want to talk about briefly and that’s the conversational tweet. What does this tweet tell you?
@commanda No clue
Not a thing. As you’ll see with the three following guidelines, my Twitter expectation is that each time I glance at my Twitterstream that I can something of value in any tweet. While conversational tweets are interesting for you and the recipient, they leave the rest of us in the dark."
Twitter for Transportation -- Earlier today, I posted about the usefulness of Twitter. Here's another in-the-real-world-of-meatspace example from Jeff Jarvis -- The Twitter flight (well, train) in which he describes using the Twitter community on a train to get out of a transportation jam. He summarizes:
"I've been trying to push for sometime the idea that Twitter and internet connectivity will bring us societies on airplanes. So it happened on a train."
(Jeff - If you read this, any chance of unblocking me on Twitter? It's been a while since our little brouhaha during the Olympics. - @fpatrick)
"So just how does a brand use Twitter to further its aims? A few recent anecdotes can help demonstrate how companies need to think about Twitter and its impact on their brands."
"Individually, many of those 140-character “tweets” seem inane.
But taken collectively, the stream of messages can turn Twitter into a surprisingly useful tool for solving problems and providing insights into the digital mood. By tapping into the world’s collective brain, researchers of all kinds have found that if they make the effort to dig through the mundane comments, the live conversations offer an early glimpse into public sentiment — and even help them shape it."
1. Instant, Real-Time Search Results...
2. Monitoring Something You Care About...
3. News Updates...
4. Instant Communication with Friends...
5. Twitter as a Productivity Command Line...
6. Ask Questions, Get Answers...
And from Kottke, there's nothing wrong with a bit of trivial diversion now and then...
"...you'd like to think that most of your daily conversation is weighty and witty but instead everyone chats about pedestrian nonsense with their pals. In fact, that ephemeral chit-chat is the stuff that holds human social groups together."
View Frank Patrick's profile
