This Focused Performance Weblog is a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective. TOC is noted for its applications in Project Management and Multi-Project Management (Critical Chain) and Operations Management (Drum-Buffer-Rope), as well as in Marketing, Strategic Planning and Change Management (TOC Thinking Processes). If you are on an archive page, current postings are found here.
...there are different types of design. The one, we can call it the cynical design, that means the design invented by Raymond Loewy in the '50s, who said, what is ugly is a bad sale, La Laideur se vend mal, which is terrible. It means the design must be just a weapon for marketing, for producer to make product more sexy, like that, they sell more, it's shit, it's obsolete, it's ridiculous. I call that the cynical design.
After, there is the narcissistic design; it's a fantastic designer who designs only for other fantastic designers. [laughs]
After there is people like me, who try to deserve to exist, and who are ashamed to make this useless job, who try to do it in another way, and they try, I try, to not make the object for the object but for the result, for the profit for the human being, the person who will use it.
It's all about the users' needs. Take care of them, and the marketing almost takes care of itself.
Then, again...isn't marketing merely the process of 1) understanding the needs of potential users of your products/services, 2) making sure those products/services truly meet the important needs they're designed to address (the connection between marketing research and product design), 3) crafting compelling offers around the satisfaction of those needs, and 4) communicating those offers where those potential users might be found (where marketing meets advertising and selling, which are different things).
(Of course, putting it all in perspective, this is from a guy whose own site annoyingly takes over the user's browser window size to land-grab the whole screen.)
Another line that grabbed me from the talk…
Nobody is obliged to be a genius, but everybody is obliged to participate.
Not sure why, but it grabbed me nonetheless.
Whole transcript and video version at http://blog.ted.com/2007/12/starck.php, although be advised he rambles off into a more metaphysical direction about us all being mutants, and designing stories for a future we really can't know, and that the best we can do is leave blank sheets of paper and the "best tools" for those who follow us.
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