This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Saturday, January 24, 2009
Again Mobile - Beginning Again -- I've just finished up my first week in my new position as Director of Account Operations at Again Mobile, and I am jazzed. I'm working with a great group of people on a marketing technology that is both proven and in early days. We were there at the beginning of the commercial web, and now we have a chance to do it "again" in the mobile arena. There's also the aspect of doing it "again" with a team of people I've worked with before and in whom I have immense confidence that in a little while, we'll be a premier player in the mobile arena.
Again Mobile[Whoops/Note: As of Jan 24, the website is suffering from a DNS glitch. It should be up sometime the week of Jan 26.] is a full service mobile marketing agency dedicated to helping companies of all sizes leverage the incredible one-to-one marketing opportunities within the mobile channel, offering complete end-to-end solutions including:
Mobile Marketing & Advertising
* Mobile Text Messaging Campaigns
* Mobile Search Placement and Optimization
* Mobile Web Advertising
* Mobile Near-Field Marketing Campaigns
Mobile Technology & Development
* iPhone Application Development
* Smart Phone Application Development
* Mobile Site Development
* Analytics & Reporting
My role will involve the project management of mobile and interactive projects serving the needs of clients and partners. I will also be responsible for the development and management of operational processes related to Short code management, SMS campaigns, eMail campaigns, Search campaigns. Projects and processes - yes - "again".
However, in the start-up mode of this new firm, made up for now of a small group of seasoned interactive professionals from DigitalGrit, Temel, and Adverb Media (great people all), we'll all be involved in most aspects of getting the business up and running.
If you know of anyone thinking about adding carefully designed and implemented mobile aspects to their marketing mix, either as an agency or PR firm looking to partner with mobile experts, or as a B2B or B2C firm that wants to communicate with their customers and/or field staff wherever they are, reach out to me and we'll explore the possibilities.
Actually, as I think of it, the laser-like nature and impressive results of mobile marketing may very well layer a new meaning on the name of this Focused Performance blog.
DigitalGrit, where I've been since 2004, has, along with it's sister companies at Adverb Media, been bought and combined with the e-mail house Zustek, to form Zeta Interactive, a really full service interactive marketing agency offering one-stop shopping for a unique set of services.
"The company combines the talents and technologies of five interactive leaders to offer marketers complete solutions across all media and channels-from email and search marketing to creative, web development, business and branding intelligence, and more. Zeta Interactive is comprised of Zustek Corporation, an industry-renowned email communications leader, and Adverb Media, a holding company which includes under its umbrella DigitalGrit, a highly acclaimed direct response and search marketing firm, Temel, an award-winning brand strategy and creative agency, and RelevantNoise™, a ground-breaking technology firm dedicated to mining the social Internet for business intelligence."
Met our new CEO, Al DiGuido, yesterday in a kickoff presentation of his background and plans for Zeta. This is gonna be fun.
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