This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Tuesday, April 14, 2009
Links & Snips
How to detect bullshit - Scott Berkun: "Great teams and families help each other detect bullshit, both in others and themselves, as sometimes the real BS we need to fear is our own."
Protecting the Workgroup - Fast Company: "...in high-performing groups, the leader 'protects' the group from the larger company, whether lobbying for more resources or shielding the group from company interference."
Designing Interactions - Bill Moggridge (Recommended book.) - First sentence: "Who would choose to point, steer, and draw with a blob of plastic as big and clumsy as a bar of soap?"
Leading Ideas: Walk the Fine Line - Fast Company: "By definition, if you want to create something extraordinary you've got to leave the majority. You've got to break free from commonly accepted ideas and practices and go out on a limb. The catch, of course, is that you risk your sanity in the process. It's never easy to be a non-conformist, dissenter, or rebel. You end up walking the fine line between crazy and brilliant. But if you want to look back on your life and smile, it's necessary from time to time."
We specialize in everything - Seth Godin: "It's okay to specialize in being a generalist, of course. By that, I mean that there are many problems...where someone who can see wide and doesn't have an allegiance to a particular solution is exactly the right person to call. I rely on generalists all the time, and so do you. My point is that you never call on these people when there's a better specialist available. And in the old days, a little town could only support one generalist, so it wasn't an issue. Today, especially in high-value situations, that's just not the case. So, yes, generalize. And specialize in it!"
Again Mobile - Beginning Again -- I've just finished up my first week in my new position as Director of Account Operations at Again Mobile, and I am jazzed. I'm working with a great group of people on a marketing technology that is both proven and in early days. We were there at the beginning of the commercial web, and now we have a chance to do it "again" in the mobile arena. There's also the aspect of doing it "again" with a team of people I've worked with before and in whom I have immense confidence that in a little while, we'll be a premier player in the mobile arena.
Again Mobile[Whoops/Note: As of Jan 24, the website is suffering from a DNS glitch. It should be up sometime the week of Jan 26.] is a full service mobile marketing agency dedicated to helping companies of all sizes leverage the incredible one-to-one marketing opportunities within the mobile channel, offering complete end-to-end solutions including:
Mobile Marketing & Advertising
* Mobile Text Messaging Campaigns
* Mobile Search Placement and Optimization
* Mobile Web Advertising
* Mobile Near-Field Marketing Campaigns
Mobile Technology & Development
* iPhone Application Development
* Smart Phone Application Development
* Mobile Site Development
* Analytics & Reporting
My role will involve the project management of mobile and interactive projects serving the needs of clients and partners. I will also be responsible for the development and management of operational processes related to Short code management, SMS campaigns, eMail campaigns, Search campaigns. Projects and processes - yes - "again".
However, in the start-up mode of this new firm, made up for now of a small group of seasoned interactive professionals from DigitalGrit, Temel, and Adverb Media (great people all), we'll all be involved in most aspects of getting the business up and running.
If you know of anyone thinking about adding carefully designed and implemented mobile aspects to their marketing mix, either as an agency or PR firm looking to partner with mobile experts, or as a B2B or B2C firm that wants to communicate with their customers and/or field staff wherever they are, reach out to me and we'll explore the possibilities.
Actually, as I think of it, the laser-like nature and impressive results of mobile marketing may very well layer a new meaning on the name of this Focused Performance blog.