This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
"...If you ask people to deliver results, you are likely to get them. If you measure or assess people on how they perform certain tasks, such as yelling at program staff, or how well people work on a task in isolation, you will get what you measure. But it won’t be what you want.
"Remember to measure what done means, not the tasks people do..."
One more time...Tell me how you measure me, and I'll tell you how I'll behave. (Goldratt)
Tell Me How You'll Measure My Conversations...and I'll tell you how I'll converse.
From AdWeek, Conversation Quotient talks about the difficulty in measuring the infant social media channel for reaching interacting with your potential customers.
Ramblings on NCFOM, The Wire, and Change --No Country for Old Men DVD last night (forgot how really good it was in theatre - nothing else needed, nothing felt unnecessary), The Wire finale last week -
"'Deserves' ain't got nothin' to do with it." - Snoop
And if "deserves" doesn't matter, then cause-and-effect is hard to discern from outside the mind of the perpetrator, hence difficulty solving, effecting, changing from the outside. Sheriff Bell recognizes that Anton might not be a lunatic, but still, he also feels he's "too old" a man to suss out what feels like a new world. And if you can't understand the complexity of modern urban life, it's a lot easier for police and schools to "juke the stats" than rebuild the institutional system.
Sometimes, companies too. Hence Enron, the housing bubble, and today's credit crisis.
Once again, "Tell me how you'll measure me and I'll tell you how I behave."...most of the time. And it's the rest of the time as well as the unintended consequences of the measures that can feel "lunatic" from the outside and fuck up the intended chain of cause and effect.
(Mind of a blogger...This started as a short tweet - then was headed for my Unfocused blog because I thought it was about a movie and a TV show, but stumbled on a "business" connection in the "juke the stats" sentence, so it ended up here.)
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