This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Saturday, May 16, 2009
On the Media: Wolfram, Sullivan, and Craigslist -- This week's episode of On the Media focuses on a couple topics related to the web; an exploration of Wolfram Alpha (Hmmm - Everything in Googleland is perpetual beta. This one calls itself "alpha".)...
...and a First Amendment analysis of Craigslist's "adult" problems...
DigitalGrit, where I've been since 2004, has, along with it's sister companies at Adverb Media, been bought and combined with the e-mail house Zustek, to form Zeta Interactive, a really full service interactive marketing agency offering one-stop shopping for a unique set of services.
"The company combines the talents and technologies of five interactive leaders to offer marketers complete solutions across all media and channels-from email and search marketing to creative, web development, business and branding intelligence, and more. Zeta Interactive is comprised of Zustek Corporation, an industry-renowned email communications leader, and Adverb Media, a holding company which includes under its umbrella DigitalGrit, a highly acclaimed direct response and search marketing firm, Temel, an award-winning brand strategy and creative agency, and RelevantNoise™, a ground-breaking technology firm dedicated to mining the social Internet for business intelligence."
Met our new CEO, Al DiGuido, yesterday in a kickoff presentation of his background and plans for Zeta. This is gonna be fun.
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